Albuquerque dukes

In crafting the campaign for the Duke's Mike Piazza Commemorative Jersey, we focused on revitalizing the brand by blending nostalgia with modern appeal. We highlighted iconic imagery of Piazza during his time with the Albuquerque Dukes while seamlessly integrating the jersey into a lifestyle context. By combining fast-paced action shots with smooth, cinematic sequences, we created a dynamic visual narrative that not only celebrated the legacy of Piazza but also positioned the jersey as a must-have, fashion-forward piece. This approach not only brought fresh attention to the brand but also effectively showcased the product in a way that resonated with both longtime fans and a new, style-conscious audience.