Sandia Kit Launch

For the Sandia Away Kit launch, we placed a strong emphasis on honoring and telling the story of the Sandia Pueblo, with deep respect for the tribe's land and culture. The phrase "From the bosque, to the river, to the foothills, to the mountains" guided the creative direction of the campaign, symbolizing the connection to the tribe's ancestral territories. Each model in the campaign was intentionally depicted as coming together after a meaningful journey, reflecting the significance of these landscapes. This thoughtful narrative was crafted with careful consideration of the cultural and spiritual importance of tribal lands, ensuring that the portrayal was both authentic and respectful.

Within this campaign, the focus was delivering a weeks worth of content across all platforms. We delivered the initial launch Video along with videos specific to each territory.